| Título : |
The discipline of market leaders : choose your customers, narrow your focus, dominate your market |
| Tipo de documento: |
texto impreso |
| Autores: |
Treacy, Michael |
| Editorial: |
Massachusetts : Addison-Wesley |
| Fecha de publicación: |
1995 |
| Número de páginas: |
208 p |
| Il.: |
il. |
| Dimensiones: |
Rústica |
| ISBN/ISSN/DL: |
978-0-201-40648-1 |
| Nota general: |
Incluye Índice |
| Idioma : |
Español (spa) |
| Palabras clave: |
MARKETING |
| Clasificación: |
658.8 - Administración - Administración de la distribución (Mercadeo) |
| Resumen: |
Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx "absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven't gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world. |
| Nota de contenido: |
Chapter 1. How to fail in business without even trying. // Chapter 2. The new rules of competition. // Chapter 3. The winner’s choice. // Chapter 4. The discipline of operational excellence. // Chapter 5. One company’s experience - at&t’universal card. // Chapter 6. The discipline of product leaders. // Chapter 7. One company’s experience – intel corporation. // Chapter 8. The discipline of costumer intimacy. // Chapter 9. One company’s experience - airborne express. // Chapter 10. Setting your value discipline agenda. // Chapter 11. Creating the cult of the customer. // Chapter 12. Sustaining the lead. |
The discipline of market leaders : choose your customers, narrow your focus, dominate your market [texto impreso] / Treacy, Michael . - Massachusetts : Addison-Wesley, 1995 . - 208 p : il. ; Rústica. ISBN : 978-0-201-40648-1 Incluye Índice Idioma : Español ( spa)
| Palabras clave: |
MARKETING |
| Clasificación: |
658.8 - Administración - Administración de la distribución (Mercadeo) |
| Resumen: |
Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx "absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers' demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven't gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world. |
| Nota de contenido: |
Chapter 1. How to fail in business without even trying. // Chapter 2. The new rules of competition. // Chapter 3. The winner’s choice. // Chapter 4. The discipline of operational excellence. // Chapter 5. One company’s experience - at&t’universal card. // Chapter 6. The discipline of product leaders. // Chapter 7. One company’s experience – intel corporation. // Chapter 8. The discipline of costumer intimacy. // Chapter 9. One company’s experience - airborne express. // Chapter 10. Setting your value discipline agenda. // Chapter 11. Creating the cult of the customer. // Chapter 12. Sustaining the lead. |
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