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Principles of service marketing and management / Lovelock, Christopher
Título : Principles of service marketing and management Tipo de documento: texto impreso Autores: Lovelock, Christopher Editorial: New Jersey : Prentice Hall Fecha de publicación: 1999 Número de páginas: 414 p Il.: il. Dimensiones: Pasta Dura ISBN/ISSN/DL: 978-0-13-676875-3 Idioma : Inglés (eng) Palabras clave: MARKETING,RECURSOS HUMANOS,SERVICIOS AL CLIENTE Clasificación: 658.812 - Administración - Administración de la distribución(mercadeo) - Administración de ventas - Relaciones con clientes Resumen: Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy. Coverage is comprised of 16 chapters and 12 short- to medium-length cases that let readers apply what they've learned to real-world settings and fully understand the complexities of service management-including the interactions between marketing, operations, and human resources. Nota de contenido: Part One. Understanding service. // Part Two. Creating Value through service. // Part Three. Service Marketing strategy. // Part Four. Integrating Marketing with Operations and human resource management. Principles of service marketing and management [texto impreso] / Lovelock, Christopher . - New Jersey : Prentice Hall, 1999 . - 414 p : il. ; Pasta Dura.
ISBN : 978-0-13-676875-3
Idioma : Inglés (eng)
Palabras clave: MARKETING,RECURSOS HUMANOS,SERVICIOS AL CLIENTE Clasificación: 658.812 - Administración - Administración de la distribución(mercadeo) - Administración de ventas - Relaciones con clientes Resumen: Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy. Coverage is comprised of 16 chapters and 12 short- to medium-length cases that let readers apply what they've learned to real-world settings and fully understand the complexities of service management-including the interactions between marketing, operations, and human resources. Nota de contenido: Part One. Understanding service. // Part Two. Creating Value through service. // Part Three. Service Marketing strategy. // Part Four. Integrating Marketing with Operations and human resource management. Reserva
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Código de barras Signatura Tipo de medio Ubicación Sección Estado 00002782 658.812 /L911p Libro Biblioteca Principal -Medellín Colección General Disponible