Título :	Principles of service marketing and management
Tipo de documento:	texto impreso
Autores:	Lovelock, Christopher
Editorial:	New Jersey : Prentice Hall
Fecha de publicación:	1999
Número de páginas:	414 p
Il.:	il.
Dimensiones:	Pasta Dura
ISBN/ISSN/DL:	978-0-13-676875-3
Idioma :	Inglés (eng)
Palabras clave:	MARKETING,RECURSOS HUMANOS,SERVICIOS AL CLIENTE
Clasificación:	658.812 - Administración - Administración de la distribución(mercadeo) - Administración de ventas - Relaciones con clientes
Resumen:	Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy. Coverage is comprised of 16 chapters and 12 short- to medium-length cases that let readers apply what they've learned to real-world settings and fully understand the complexities of service management-including the interactions between marketing, operations, and human resources.
Nota de contenido:	Part One. Understanding service. // Part Two. Creating Value through service. // Part Three. Service Marketing strategy. // Part Four. Integrating Marketing with Operations and human resource management.

Principles of service marketing and management [texto impreso] / Lovelock, Christopher . - New Jersey : Prentice Hall, 1999 . - 414 p : il. ; Pasta Dura.
ISBN : 978-0-13-676875-3
Idioma : Inglés (eng)

Palabras clave:	MARKETING,RECURSOS HUMANOS,SERVICIOS AL CLIENTE
Clasificación:	658.812 - Administración - Administración de la distribución(mercadeo) - Administración de ventas - Relaciones con clientes
Resumen:	Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy. Coverage is comprised of 16 chapters and 12 short- to medium-length cases that let readers apply what they've learned to real-world settings and fully understand the complexities of service management-including the interactions between marketing, operations, and human resources.
Nota de contenido:	Part One. Understanding service. // Part Two. Creating Value through service. // Part Three. Service Marketing strategy. // Part Four. Integrating Marketing with Operations and human resource management.