| Título : |
The strategy concept and process : a pragmatic approach |
| Tipo de documento: |
texto impreso |
| Autores: |
Hax, Arnoldo C |
| Editorial: |
New Jersey : Prentice-Hall |
| Fecha de publicación: |
1991 |
| Número de páginas: |
430 p |
| Il.: |
il. |
| Dimensiones: |
Rústica |
| Nota general: |
Incluye Índice |
| Palabras clave: |
COMERCIO, FILOSOFIA CORPORATIVA, PLANIFICACION ESTRATEGICA, RECURSOS HUMANOS, SEGMENTACION DE MERCADO |
| Nota de contenido: |
Part I: strategy and process // 1. The concept of strategy and the strategy formation process // 2. A formal strategic planning process // Part II: business strategy //3. Business strategy: the core concepts // 4. The mission of the business // 5. Environmental scan at the business level // 6. Internal scrutiny at the business level // 7. The development of business strategy // Part III: corporate strategy // 8. Corporate strategy: the core concepts // 9. The mission of the firm // 10. Business segmentation // 11. Horizontal strategy // 12. Vertical integration // 13. Corporate philosophy // 14. Strategic posture of the firm // 15. Resource allocation and portfolio management // 16. Organization and managerial infrastructure: imprinting the vision of the firm // 17. Human resources management of key personnel // Part IV: Functional strategy // 18. Functional strategy: the core concepts // 19. Developing functional strategies // 20. The development of a functional strategy: the case of manufacturing // Part V: methodology for the development of a strategic plan // 21. Methodology for the development of a strategic plan: introduction // 22. Step 1: the vision of the firm // 23. Step 2: the development of the strategic posture of the firm // 24. Step 3: the mission of the business // 25. Step 4: formulation of business strategy and broad action programs // 26. Step 5: formulation of functional strategy and broad action programs // 27. Step 6: consolidation of business and functional strategies at the corporate level // 28. Steps 7 and 8: specific action programs at the business and functional levels // 29. Steps 9, 10, 11, and 12: the final cycle of strategic planning, resource allocation, and the budgeting process. |
The strategy concept and process : a pragmatic approach [texto impreso] / Hax, Arnoldo C . - New Jersey : Prentice-Hall, 1991 . - 430 p : il. ; Rústica. Incluye Índice
| Palabras clave: |
COMERCIO, FILOSOFIA CORPORATIVA, PLANIFICACION ESTRATEGICA, RECURSOS HUMANOS, SEGMENTACION DE MERCADO |
| Nota de contenido: |
Part I: strategy and process // 1. The concept of strategy and the strategy formation process // 2. A formal strategic planning process // Part II: business strategy //3. Business strategy: the core concepts // 4. The mission of the business // 5. Environmental scan at the business level // 6. Internal scrutiny at the business level // 7. The development of business strategy // Part III: corporate strategy // 8. Corporate strategy: the core concepts // 9. The mission of the firm // 10. Business segmentation // 11. Horizontal strategy // 12. Vertical integration // 13. Corporate philosophy // 14. Strategic posture of the firm // 15. Resource allocation and portfolio management // 16. Organization and managerial infrastructure: imprinting the vision of the firm // 17. Human resources management of key personnel // Part IV: Functional strategy // 18. Functional strategy: the core concepts // 19. Developing functional strategies // 20. The development of a functional strategy: the case of manufacturing // Part V: methodology for the development of a strategic plan // 21. Methodology for the development of a strategic plan: introduction // 22. Step 1: the vision of the firm // 23. Step 2: the development of the strategic posture of the firm // 24. Step 3: the mission of the business // 25. Step 4: formulation of business strategy and broad action programs // 26. Step 5: formulation of functional strategy and broad action programs // 27. Step 6: consolidation of business and functional strategies at the corporate level // 28. Steps 7 and 8: specific action programs at the business and functional levels // 29. Steps 9, 10, 11, and 12: the final cycle of strategic planning, resource allocation, and the budgeting process. |
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